Peabody & Smith Realty Starts Using Bar Code Technology to Give Consumers Information Fast
Peabody & Smith Realty Starts Using Bar Code
Technology to Give Consumers Information Fast
By the year 2013, researchers at Gartner Predicts estimate that “mobile phones will overtake PCs as the most common Web access device worldwide”. For this reason Peabody & Smith Realty has begun using Quick Response (QR) codes on their signs for consumers to use to instantly access property information.
These QR codes are similar to a bar code, and a consumer with a web enabled smartphone can easily scan the code using a QR code reader and immediately receive information about the home or land they are looking at.
“We heard about this technology in the late fall, and after some research began creating them for the properties we represent. We have begun placing them on our real estate signs, in areas that have cell phone coverage.”
"If a consumer is driving by one of our properties for sale, they can stop, scan the code and instantly be taken to the property listing on our website. They can find out how many bedrooms, bathrooms, price of the home, and much more.” Smith added. 
She added, “Some sellers may wonder who uses the technology, and while here in the states its relatively new, and certainly here in our area, in other countries these codes are commonplace.” She went on to add that in the cities these are becoming more commonplace, also in national magazines. “It gives the consumer a chance to immediately engage, and instantly get more information, at the tip of their fingers.”
“At the end of the day, our reputation is based on the ability to sell property, and this is yet another tool to enable us to get information quickly to the consumer in an effort to get the property sold.” Smith acknowledged. It is believed that Peabody & Smith Realty is one of the first local firms to embrace this technology, and among only a few in the country using these.
